Marketingová analýza průmyslového odvětví kolejových vozidel

Market analysis of the global rolling stock industry

Typ dokumentu
bakalářská práce
bachelor thesis
Autor
Civilibal Abdullah
Vedoucí práce
Žilka Miroslav
Oponent práce
Žáček Vladimír
Studijní obor
bez oboru
Studijní program
Teoretický základ strojního inženýrství
Instituce přidělující hodnost
ústav řízení a ekonomiky podniku
Obhájeno
2015-09-02
Práva
A university thesis is a work protected by the Copyright Act. Extracts, copies and transcripts of the thesis are allowed for personal use only and at one?s own expense. The use of thesis should be in compliance with the Copyright Act http://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf and the citation ethics http://www.cvut.cz/sites/default/files/content/d1dc93cd-5894-4521-b799-c7e715d3c59e/cs/20160901-metodicky-pokyn-c-12009-o-dodrzovani-etickych-principu-pri-priprave-vysokoskolskych.pdf
Vysokoškolská závěrečná práce je dílo chráněné autorským zákonem. Je možné pořizovat z něj na své náklady a pro svoji osobní potřebu výpisy, opisy a rozmnoženiny. Jeho využití musí být v souladu s autorským zákonem http://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf a citační etikou http://www.cvut.cz/sites/default/files/content/d1dc93cd-5894-4521-b799-c7e715d3c59e/cs/20160901-metodicky-pokyn-c-12009-o-dodrzovani-etickych-principu-pri-priprave-vysokoskolskych.pdf
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Abstrakt
The thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results.
 
The thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results.
 
URI
http://hdl.handle.net/10467/63477
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