Marketingová analýza průmyslového odvětví kolejových vozidel
Market analysis of the global rolling stock industry
| dc.contributor.advisor | Žilka Miroslav | |
| dc.contributor.author | Civilibal Abdullah | |
| dc.date.accessioned | 2016-05-13T08:23:13Z | |
| dc.date.available | 2016-05-13T08:23:13Z | |
| dc.date.issued | 2015-06-18 | |
| dc.identifier | KOS-571673062705 | |
| dc.identifier.uri | http://hdl.handle.net/10467/63477 | |
| dc.description.abstract | The thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results. | cze |
| dc.description.abstract | The thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results. | eng |
| dc.language.iso | ENG | |
| dc.publisher | České vysoké učení technické v Praze. Vypočetní a informační centrum. | cze |
| dc.publisher | Czech Technical University in Prague. Computing and Information Centre. | eng |
| dc.rights | A university thesis is a work protected by the Copyright Act. Extracts, copies and transcripts of the thesis are allowed for personal use only and at one?s own expense. The use of thesis should be in compliance with the Copyright Act http://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf and the citation ethics http://www.cvut.cz/sites/default/files/content/d1dc93cd-5894-4521-b799-c7e715d3c59e/cs/20160901-metodicky-pokyn-c-12009-o-dodrzovani-etickych-principu-pri-priprave-vysokoskolskych.pdf | eng |
| dc.rights | Vysokoškolská závěrečná práce je dílo chráněné autorským zákonem. Je možné pořizovat z něj na své náklady a pro svoji osobní potřebu výpisy, opisy a rozmnoženiny. Jeho využití musí být v souladu s autorským zákonem http://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf a citační etikou http://www.cvut.cz/sites/default/files/content/d1dc93cd-5894-4521-b799-c7e715d3c59e/cs/20160901-metodicky-pokyn-c-12009-o-dodrzovani-etickych-principu-pri-priprave-vysokoskolskych.pdf | cze |
| dc.subject | Market analysis, PEST analysis, Porter's five forces analysis, rolling stock, SWOT analysis. | cze |
| dc.subject | Market analysis, PEST analysis, Porter's five forces analysis, rolling stock, SWOT analysis. | eng |
| dc.title | Marketingová analýza průmyslového odvětví kolejových vozidel | cze |
| dc.title | Market analysis of the global rolling stock industry | eng |
| dc.type | bakalářská práce | cze |
| dc.type | bachelor thesis | eng |
| dc.date.accepted | 2015-09-02 | |
| dc.contributor.referee | Žáček Vladimír | |
| theses.degree.discipline | bez oboru | cze |
| theses.degree.grantor | ústav řízení a ekonomiky podniku | cze |
| theses.degree.programme | Teoretický základ strojního inženýrství | cze |
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