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Market analysis of the global rolling stock industry

dc.contributor.advisorŽilka Miroslav
dc.contributor.authorCivilibal Abdullah
dc.date.accessioned2016-05-13T08:23:13Z
dc.date.available2016-05-13T08:23:13Z
dc.date.issued2015-06-18
dc.identifierKOS-571673062705
dc.identifier.urihttp://hdl.handle.net/10467/63477
dc.description.abstractThe thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results.cze
dc.description.abstractThe thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results.eng
dc.language.isoENG
dc.publisherČeské vysoké učení technické v Praze. Vypočetní a informační centrum.cze
dc.publisherCzech Technical University in Prague. Computing and Information Centre.eng
dc.rightsA university thesis is a work protected by the Copyright Act. Extracts, copies and transcripts of the thesis are allowed for personal use only and at one?s own expense. The use of thesis should be in compliance with the Copyright Act http://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf and the citation ethics http://www.cvut.cz/sites/default/files/content/d1dc93cd-5894-4521-b799-c7e715d3c59e/cs/20160901-metodicky-pokyn-c-12009-o-dodrzovani-etickych-principu-pri-priprave-vysokoskolskych.pdfeng
dc.rightsVysokoškolská závěrečná práce je dílo chráněné autorským zákonem. Je možné pořizovat z něj na své náklady a pro svoji osobní potřebu výpisy, opisy a rozmnoženiny. Jeho využití musí být v souladu s autorským zákonem http://www.mkcr.cz/assets/autorske-pravo/01-3982006.pdf a citační etikou http://www.cvut.cz/sites/default/files/content/d1dc93cd-5894-4521-b799-c7e715d3c59e/cs/20160901-metodicky-pokyn-c-12009-o-dodrzovani-etickych-principu-pri-priprave-vysokoskolskych.pdfcze
dc.subjectMarket analysis, PEST analysis, Porter's five forces analysis, rolling stock, SWOT analysis.cze
dc.subjectMarket analysis, PEST analysis, Porter's five forces analysis, rolling stock, SWOT analysis.eng
dc.titleMarketingová analýza průmyslového odvětví kolejových vozidelcze
dc.titleMarket analysis of the global rolling stock industryeng
dc.typebakalářská prácecze
dc.typebachelor thesiseng
dc.date.accepted2015-09-02
dc.contributor.refereeŽáček Vladimír
theses.degree.disciplinebez oborucze
theses.degree.grantorústav řízení a ekonomiky podnikucze
theses.degree.programmeTeoretický základ strojního inženýrstvícze


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