Značky kvality na ruském trhu

Abstract

The diploma thesis is dedicated to quality marks that consumers can meet on the Russian market. The diploma thesis covers Russian quality marks, as well as foreign marks, goods with which can be imported into Russia. The main objective of the work is to identify the awareness and level of consumer confidence in the selected quality marks, determine the costs of obtaining and maintaining them, as well as to evaluate the possible benefits that the quality marks can bring to consumers, producers and the state. In order to identify quality marks and compare them, the term "quality mark" has been defined in the diploma thesis. To identify consumer perception of quality marks, a research was conducted. This research included identification of the target group, development of a questionnaire and analysis of the survey results. The final part deals with the possible benefits of labeling with a quality mark for consumers, manufacturers and the state. This part also examines the costs needed to obtain the quality mark. The conclusion contains conclusions based on the data obtained as well as recommendations related to quality marks.

The diploma thesis is dedicated to quality marks that consumers can meet on the Russian market. The diploma thesis covers Russian quality marks, as well as foreign marks, goods with which can be imported into Russia. The main objective of the work is to identify the awareness and level of consumer confidence in the selected quality marks, determine the costs of obtaining and maintaining them, as well as to evaluate the possible benefits that the quality marks can bring to consumers, producers and the state. In order to identify quality marks and compare them, the term "quality mark" has been defined in the diploma thesis. To identify consumer perception of quality marks, a research was conducted. This research included identification of the target group, development of a questionnaire and analysis of the survey results. The final part deals with the possible benefits of labeling with a quality mark for consumers, manufacturers and the state. This part also examines the costs needed to obtain the quality mark. The conclusion contains conclusions based on the data obtained as well as recommendations related to quality marks.