Now showing items 1-1 of 1

    • Marketing tools to support university library’s mission 

      Author: Trtíková, Ilona; Němečková, Lenka
      (ISAST, 2012-10)
      This paper is focused on the use of marketing tools in academic libraries based on an example of the Central Library (CL) of the Czech Technical University in Prague (CTU). An initial important marketing tool is the ...