Market analysis of the global rolling stock industry
Marketingová analýza průmyslového odvětví kolejových vozidel
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České vysoké učení technické v Praze
Czech Technical University in Prague
Czech Technical University in Prague
Date of defense
2015-09-02
Abstract
The thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results.
The thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results.
The thesis focuses on the market analysis of the rolling stock industry around the globe and in the Czech Republic. The author investigates the key theoretical aspects related to market analysis, and provides a broad overview of the methods and techniques used for market analysis in corporate practice. In the practical part of the thesis, the author runs the market analysis of the global rolling stock industry, and the Czech rolling stock market. Specifically, the analysis focuses on the Czech Republic's major rolling stock manufacturer Škoda, and develops recommendations for the corporation to improve its market results.
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A university thesis is a work protected by the Copyright Act of the Czech Republic. Extracts, copies and transcripts of the thesis are allowed for personal use only and at one`s own expense. The use of thesis should be in compliance with the Copyright Act.
Vysokoškolská závěrečná práce je dílo chráněné autorským zákonem. Je možné pořizovat z něj na své náklady a pro svoji osobní potřebu výpisy, opisy a rozmnoženiny. Jeho využití musí být v souladu s autorským zákonem v platném znění.
Vysokoškolská závěrečná práce je dílo chráněné autorským zákonem. Je možné pořizovat z něj na své náklady a pro svoji osobní potřebu výpisy, opisy a rozmnoženiny. Jeho využití musí být v souladu s autorským zákonem v platném znění.