Analysis of marketing efect in Raiffeisenbank, a.s.
Analýza marketingového působení Raiffeisenbank, a.s.
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České vysoké učení technické v Praze
Czech Technical University in Prague
Czech Technical University in Prague
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Abstract
Bakalářská práce se zabývá problematikou bankovního marketingu. Popisuje tvorbu marketingového mixu banky, analýzu pozice podniku na trhu a marketingového působení na klienty. Cílem práce je učinit návrhy a doporučení, které povedou k vylepšení marketingu v Raiffeisenbank, a.s.
The bachelor thesis deals with the issue of banking marketing. It describes the creation of a bank's marketing mix, analysis of the position of the company on the market and marketing influence on clients. The aim of the thesis is to make suggestions and recommendations that will lead to the improvement of marketing in Raiffeisenbank, a.s.
The bachelor thesis deals with the issue of banking marketing. It describes the creation of a bank's marketing mix, analysis of the position of the company on the market and marketing influence on clients. The aim of the thesis is to make suggestions and recommendations that will lead to the improvement of marketing in Raiffeisenbank, a.s.